[PRCo] Re: PRCo Advertisements

[Edward H. Lybarger]

They at one time used extensive newspaper advertising, but I don't recall
any radio or TV.  Most on-car advertising was in the ad racks, where it
could compensate for otherwise-empty spaces.

Ed

-----Original Message-----
From: pittsburgh-railways-bounce at lists.dementia.org
[mailto:pittsburgh-railways-bounce at lists.dementia.org]On Behalf Of
raymond at nauticom.net
Sent: Friday, May 11, 2001 2:24 PM
To: pittsburgh-railways at dementia.org
Subject: [PRCo] PRCo Advertisements



Hello. All this talk about advertisements got me wondering if and how PRCo
advertised itself.

1) Did PRCo ever use radio commercials?

2) Did PRCo ever use TV commercials?

3) Did they advertise in the paper?

4) Did they ever have any outside advertisements on their Cars (both PCCs
and low floors) about the virtues of riding with PRCo?

Just wondering how they promoted themselves.

In the book Pittsburgh Trolley Pictorial there is a low floor car that
states "Ride the Trolley Week January 10-16". This is self promotion.
Anyone know how it became the week of January 10-16?


Ray